British Land trebles its support for the National Literacy Trust campaign
or the second year running, British Land is partnering with one of its key tenants, WHSmith, to support the National Literacy Trust's Young Readers Programme. The programme helps children to develop a love of reading and improve their literacy.
British Land has committed £120,000 to fund the expansion of the programme from four sites in 2012 to twelve this year. This will enable 3,000 children to participate in reading activities across British Land shopping centres and retail parks in Barnstaple, Basildon, Edinburgh, Glasgow, Leicester, London, Oldham, Peterborough, Plymouth, Rotherham, Speke and Stockton-on-Tees.
Each child that participates in the programme will have a bespoke visit to each shopping centre or retail park created for them by British Landís centre management team in partnership with WHSmith.
A variety of reading events have been organised featuring guest readers and childrenís characters and some children will dress up as their favourite character.
Charles Maudsley, head of retail for British Land, said: "We believe that helping children develop a love of reading at a young age will give them a lifetime of pleasure and opportunity".